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Popular Library |
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Ned Pines, the creator of Popular Library, had made a name for himself as the producer of the "Thrilling" pulps, i.e., Thrilling Detective, Thrilling Wonder Stories, Thrilling Westerns, and several others. Most definitely the winner of the “From Worst to First” award for their cover art, Popular Library’s first hundred covers were sort of caricature cartoons, all produced by the same artists: H. Lawrence Hoffman and Sol Immerman. One of Popular Library's early trademarks was to put a small B&W copy of the cover art on the title page. These illustrations were, if anything, overly simplified; especially considering the almost brazen illustrations on the Thrilling pulp covers. On the other hand, these first hundred or so books were written by some of the greatest authors of the time: Rufus King, Mignon G. Eberhart, and John Dickson Carr, to name a few. The vast majority were mysteries. And then, somewhere before the 150-mark, things changed dramatically. The cover art became bold, sharp, detailed and vivid, with sometimes very dramatic color contrast. Indeed, many of the "Thrilling" series of pulp magazine covers were copied for Popular Library books (see the "Twins" section of the database). More westerns came into in the line-up; and eventually the topics, often the titles (and most certainly the cover art), became overtly provocative in nature. Popular Library still relied on many of its regular contributors, such as Octavus Roy Cohen, Ernest Haycox, and Rufus King. There were also some other big literary names in the lineup, such as Steinbeck and Arthur Miller, but many of the more dramatic titles were by virtual unknowns, authors who generally remain unknown today. But Oh My, the cover art! By far, they were the most eye-catching, dramatic pictures to grace the fronts (and, starting in the mid-400’s, the backs) of books. Obviously, it was the cover art that sold the works, and it’s the covers that make these some of the most collectible of all the vintage paperbacks today. Just as Dell did during this period, Popular Library added a 1,000's digit to some of its books to indicate a later printing. #1523, for example, is a later printing of #523. Usually, the cover art remained the same as the original.
Updated November 2007 |
